What is On-Page SEO? Factor on google top ranking

On-page SEO (also known as “on-site SEO”) is the practice of optimizing web page content for search engines and users. Common on-page SEO practices include optimizing title tags, content, internal links and URLs.

This is different from off-page SEO, which is optimizing for signals that happen off of your website (for example, tanzza).

Does traditional on-page SEO still make a difference in 2021?

Yup!

In fact, Google’s own “How Search Works” report states that:

Google on On-page SEO

Even though Google is MUCH smarter than it was back in the day, they still use old school stuff (like looking for a specific keyword on your page).

And there’s data to back this up.

Our analysis of 11M Google search results found a correlation between keyword-rich title tags and first page rankings.